Julia Hailes



Julia is a founder Director of E for Good and is in charge of business development, communications, PR, networking and sustainability goals.   She has worked for over 25 years in the environmental world and has an outstanding reputation for initiating change and getting things done. 


She’s a campaigning consultant, a writer, a speaker, a green entrepreneur and an opinion former.  She says:


“It might seem odd to say that I’m passionate about waste issues – but I am!  I was first inspired by walks and talks with my father.  And then, outraged, when I worked on a luxury racing yacht in the Caribbean and discovered that the crew threw all their waste into the sea!  Another issue I got fired up about during my travels was the destruction of the rainforests.  


In 1987 I set up SustainAbility, a consultancy and think-tank with John Elkington.  He and I wrote eight books together, including ‘The Green Consumer Guide’, which was published in 1988, sold over 1 million copies worldwide and became a number one best-seller.


Since 1995, I’ve been working independently, from my home in Somerset. In this time I’ve been involved in numerous green ventures, as well as advising companies on sustainability issues.   My favourite brief is to be ‘challenging and provocative’ and probably my most unusual assignment has been to be the key note speaker at ‘The Green Funeral Exhibition’! 


In 1989 I was elected to the UN ‘Global 500 Roll of Honour’ for my ‘outstanding environmental achievements’.  This led me to meet Rene Haller, a Swiss botanist working in Kenya.  His extraordinary work in landscape rehabilitation led me to co-founding Haller, an African charity, in 2002.  


On the campaigning front, I helped the Environmental Investigation Agency (EIA) set up their Chilling Facts campaign, in 2008.  We have had a significant impact in pushing supermarkets to reduce the climate-change impacts of their refrigeration and air conditioning. 


I’m really excited about E for Good and the potential for provoking radical changes in the way E-waste is dealt with in this country.   I’m fully aware of how difficult the task will be.  Apart from anything else, I have three teenage sons, who are addicted to their computers – and our household has piles of wires and e-rubbish that we haven’t known what to do with.  Until now…